Global Dialogues in Communication Design

Bridging Cultures, Embracing Technologies
1. Auflage 2026
ISBN: 978-1-041-40812-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 270 Seiten, Format (B × H): 210 mm x 280 mm

Reihe: Taylor & Francis Proceedings in Social Sciences

The book critically examines how visual culture, journalism, digital platforms, advertising, and storytelling shape public perception, social identities, political awareness, and cultural experiences across local and global contexts.

The book presents a diverse collection of scholarly studies that analyse contemporary issues in media and communication through critical, cultural, and technological perspectives. It includes discussions on cinematic representation, identity politics, visual symbolism, gender sensitivity, disability discourse, minority visibility, and digital culture. It investigates the role of films, advertisements, and news media in constructing social meanings and influencing audience behaviour, while others examine technological dependency, digital inequality, machine learning applications in journalism, and inclusive design practices in UI/UX. The volume also explores regional and global cultural narratives through studies on anime fandom, environmental justice movements, festival marketing, and diaspora representation. Combining theoretical frameworks with case-study-based analysis, the book demonstrates how media and communication practices continue to evolve alongside technological advancement, social transformation, and shifting cultural identities in the contemporary world.

This book is intended for researchers, academicians, postgraduate students, media professionals, and scholars in communication, journalism, film studies, cultural studies, advertising, literature, and digital media studies. It is especially valuable for readers interested in interdisciplinary approaches to media, identity, technology, and contemporary socio-cultural transformations.

Zielgruppe

Academic and General

Autoren/Hrsg.

Augustine, Aby

Singha, K. Nungshithoibi

VK, Sreedevi

Fachgebiete

• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Geisteswissenschaften Design Grafikdesign, Kommunikationsdesign

Inhaltsverzeichnis

Section 1: Media, Gender, Identity and Inclusion 1. Gender Representation in Indian Household Advertising: A Content Analysis of Cleaning and Washing Product Commercials (2014–2024) 2. Reimagining Digital Access: The Role of Feminist Technology in Bridging India’s Gendered Digital Divide 3. Invisible Women and Gender Exclusion in Indian Financial Advertisements 4. Exploring the Gender Inclusive Communication through Tweets during India’s General Elections, 2024  5. Dating Apps for LGBTQ+ and Emotional Well-being of the Community: A Systematic Literature Review (2020–2025)  6. Media’s Impact on Gender Sensitivity and Transgender Inclusion  7. Disability, Identity and Power in Mysskin’s Psycho (2020): A Crip Theory Perspective 8. Whose Stories Get Told: Intersectionality and Marginalised Voices in Indian Newsrooms 9. Global Media and Identity Reconstruction on North Korean Defectors  Section 2: Film, Literature and Visual Culture 10. Understanding the Provocative Barbarism of Films: An Era of Digital Instigation 11. Sensationalised or Sanitised: A Bipolar interpretation of Jeo Baby's Kathal - The Core  12. Cinematic Construction of Psychopathic Identity: Symbolism and Subtext in  Girl in the Basement  13. The Grand First Look: A Critical Examination of Film Director Pa. Ranjith’s  Movie Posters  14. Technological Fragility and Human Vulnerability in Don DeLillo’s The Silence  15. Visualising the Performative Self: A Study of Identity Construction and Social Psychological Dynamics in The Perks of Being a Wallflower  16. Money and Mafia in Aravind Adiga’s Last Man in Tower  17. Picturing the Performative Instances of Ramnagar’s Ramlila in Varanasi: A Visual Narrative Analysis of Public Art  Section 3: Advertising, Branding and Consumer Culture 18. Natural Deception through Gestalt Principles and Visual Illusions in Jeep's ‘Jeep by Nature’ Advertisement Campaign 19. Destination Branding through Tourism Advertisement – A Content Analysis of  Kerala Tourism’s ‘Your Moment is Waiting’ Ad  20. Exploring Cultural Semiotics in Festival Marketing Strategies in Tata Motors’ Onam 2023 Campaign  Section 4: Digital Media, Technology and Communication 21. Cybersecurity in the Digital Era: Public Awareness and Legal Challenges from a Chennai Perspective  22. Once Upon a Time…. Reimagined: Digital Storytelling for the 21st Century  23. Designing for Diversity: Best Practices in Global UI/UX for Inclusive and Culturally Adaptive Digital Products  24. Classification of Emotions in News Headlines: A Comparative Study of Logistic Regression and SVM 25.  Impact of Government Policies on Reducing the Digital Divide Between Rural and  Urban Areas - Study in Uttarakhand State  26. Affective Flows in Global Media: A Bergsonian-Deleuzian Exploration of Digital  Design and Cultural Resonance  27. Bridging the Industry-Academia Gap: A Need-Gap Analysis of the Journalism Curricula Taught in Distance Learning Mode in India  Section 5: Culture, Society, Media Effects and Popular Culture 28. Myth as a Social Function: A Study on Socio-Cultural Implications Associated with Tulu Nadu Daivas  29. The Hallyu Wave in India: Exploring Cultural Exchange and Identity through OTT Platforms  30. From Marginality to Visibility: Analysing the Role of English Dailies to Represent the Identity of the Dwindling Indian Chinese Community in Kolkata  31. The Influence of Cartoon Shows in Shaping Children Behaviour: A Case Study on Bangalore City 32. A Study on the Influence of Japanese Anime on Anime Fans in Bangalore City 33. Holding Life in Resistance: Visualising Environmental Justice in the Vilappilsala Movement

Über Autor(innen)

Aby Augustine is an Associate Professor and Head of the Department of Media Studies at Kristu Jayanti (Deemed to be University), Bengaluru, with over 15 years of experience in media education and research. He specialises in advertising, film studies, photography, cinematography, graphic design, and audio-visual production, integrating creative practice with communication theory. He holds a PhD in Media Studies from Kuvempu University, has qualified the UGC-NET in Mass Communication and Journalism, and earned his Master’s degree from Mahatma Gandhi University, Kottayam. His research focuses on media effects, advertising strategies, and communication for social change, with his doctoral work examining the impact of road safety advertising on youth. He has published in areas such as advertising design, visual communication, and media literacy, and actively contributes through conferences and collaborative projects, while also engaging in curriculum development, media training, and student mentoring to promote experiential learning.

K. Nungshithoibi Singha is an Assistant Professor in the Department of Media Studies at Kristu Jayanti (Deemed to be University), Bengaluru, with more than 10 years of experience in teaching, mentoring, and academic research. Prior to joining academia, she worked with renowned global publishing houses such as Taylor & Francis, where she gained extensive experience in editorial and content development roles. Her academic and research interests encompass Advertising, Branding, Film Studies, Gender Studies, Digital Media and Media Literacy. Dr. Singha completed her doctoral research on Digital Literacy among Undergraduate Students from Select Universities in India, which examined the digital competencies, media engagement practices, and technological awareness of students in the evolving higher education landscape. Through her teaching and research, she continues to engage with emerging trends in media, communication, and digital culture.

Sreedevi VK is an Assistant Professor in the Department of Media Studies at Kristu Jayanti (Deemed to be University), Bengaluru, where she teaches courses in Communication Theories, Reporting and Editing, and Development Communication. Specializing in Communication and Media Studies, she is deeply interested in the intersection of media, society, and environmental sustainability. Her academic and research interests focus on eco-media, environmental communication, and the role of media in promoting awareness, behavioural change, and sustainable practices. Through her teaching and research, she explores how communication strategies and media platforms can contribute to environmental advocacy, public engagement, and the development of socially responsible and sustainable communities.