Baake Metaphor and Knowledge

The Challenges of Writing Science
1. Auflage 2012
ISBN: 978-0-7914-8674-0
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 255 Seiten

Reihe: SUNY series, Studies in Scientific and Technical Communication

Analyzing the power of metaphor in the rhetoric of science, this book examines the use of words to express complex scientific concepts.

Autoren/Hrsg.

Baake, Ken

Weitere Mitwirkende

Bernhardt, Stephen A.

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Sprechwissenschaft, Rhetorik

Inhaltsverzeichnis

FOREWORD
ACKNOWLEDGMENTS
1. INTRODUCTION: THE PROBLEM WITH "RULES" AND WHY WORDS WILL NOT SIT STILL
Harmonics: Using Music Theory to Explain How Metaphor Works in Science
Structure of the Book
What Is the Santa Fe Institute?
2. A TECHNICAL WRITER AT THE THINK TANK
Establishing Ethos With an "Initial Impressions" Report
A Technical Writer's Balancing Act: Capture the Excitement of Research, but Avoid Hype
Writing for the Institute's Bulletin: What Happens When Technical Writers Cannot Find Their Bearings Toward an Audience
3. METAPHOR: CONSTITUTING OR DECORATING THEORY IN SCIENCE
Rhetoric at the SFI: A Qualified Acceptance
The Meaning of Metaphor
Metaphors in Motion: How They Work
Metaphor and Science
Fear of Persuasion and Metaphoric Harmonics
Rhetorical Alternatives to Metaphor in Science
4. METAPHORS AND MATHEMATICS: A SHARED TRADITION OF CONSTITUTING KNOWLEDGE IN SCIENCE
The Metaphors of Information as the New Materiality
Representing Reality
Platonic Arguments for the Supremacy of Mathematics
Metaphor for Understanding a Non-Algorithmic World
Making Sloppy Ideas Rigorous
No Rational Method of Having Good Ideas
SFI Metaphors as Theory Constitutive or Literary? A Tale of Two Terms1
Metaphor Harmonics: Who Intends the Bee to Be Yellow?
Metaphor Harmonics: Emergence, the Brain, and Neural Networks
Equilibrium and the Prisoner's Dilemma
5. SCIENCE WRITERS LOOKING FOR THEIR AUDIENCE
Style and Eloquence in SFI Writing
A Matter of Invention: Writing for Scientists and the General Public
Incommensurability: Trying to Cross Disciplines
6. "COMPLEXITY": AN ETYMOLOGY LEADING TO A DISCUSSION OF WHETHER IT IS A METAPHOR OR SOMETHING ELSE
The Word "Complex" in the Oxford English Dictionary
"Complexity" Arrives in Santa Fe
The New "Complexity" Returns to Old Haunts
Is "Complexity" a Metaphor?
7. MANAGING METAPHOR HARMONICS AND OTHER CHALLENGES OF MAKING KNOWLEDGE IN SCIENCE
Speak Carefully and Carry a Paradigm Shift
WORKS CITED
INDEX

Über Autor(innen)

Ken Baake is Assistant Professor of Rhetoric and Technical Communication at Texas Tech University.