E-Book, Englisch, 190 Seiten, eBook
Backaler China Goes West
2014
ISBN: 978-1-137-29393-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Everything You Need to Know About Chinese Companies Going Global
E-Book, Englisch, 190 Seiten, eBook
ISBN: 978-1-137-29393-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1. An Introduction to Chinese Companies 2. Fleeing the Great Game 3. The Unprepared 4. The Assets 5. The Explorers and Buyers 6. The Danger 7. The Opportunity 8. The Response