Buch, Englisch, 248 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 726 g
How to Understand Your Audience and Create Remarkable Marketing
Buch, Englisch, 248 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 726 g
ISBN: 978-1-78966-252-8
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter - 01: An introduction to customer insights;
- Chapter - 02: Why customer insights matter and how you generate them;
- Chapter - 03: Creating a mission statement with purpose and a value proposition that matters to customers;
- Chapter - 04: Using insights to support a brand strategy;
- Chapter - 05: Using insights to create and apply customer segments and personas;
- Chapter - 06: Using insights for thought leadership and content marketing;
- Chapter - 07: Using insights for customer acquisition;
- Chapter - 08: Using insights to develop and retain customers;
- Chapter - 09: More insightful social media;
- Chapter - 10: Technology to help;
- Chapter - 11: Implications for practitioners