Project Management for Communication Professionals

Strategies, Tools and Digital Transformation
Erscheinungsjahr 2027
ISBN: 978-3-032-45541-3
Verlag: Palgrave Macmillan

Buch, Englisch, Format (B × H): 155 mm x 235 mm

Reihe: Palgrave Practical Guides in Communication

This book offers an updated and strategic look at communication project management, integrating classic planning approaches with the contemporary challenges of the digital environment, artificial intelligence, transmedia storytelling, and citizen participation. Through theoretical foundations, practical tools, and case studies, it serves as a comprehensive guide for students, teachers, and professionals in the field. Designed as a textbook and reference book, it combines methodology with creativity, technical aspects with narrative, and academic content with experiential learning. Its interdisciplinary approach makes it useful for courses in organisational communication, digital marketing, strategic management, public communication, and interactive media. Through 11 chapters, the text offers a comprehensive guide that combines theoretical foundations with practical tools, case studies, work templates, and digital resources. Its content is designed to be used as training material in undergraduate and postgraduate programmes in Social Communication, Marketing, Advertising, Project Management and related fields. I believe that this book can contribute significantly to strengthening the strategic, technical and creative skills of students and professionals in training, in line with the transformations of the contemporary digital ecosystem.

Zielgruppe

Graduate

Autoren/Hrsg.

Barrios Rubio, Andrés

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Management Projektmanagement

Inhaltsverzeichnis

Chapter 1. Strategic Communication in the Digital Age: Power, Technology and Professional Transformation.- Chapter 2. Communication Project Management Fundamentals: Life Cycles, Methodologies and Professional Roles.- Chapter 3. Strategic Communication Diagnosis: Environment, Audiences and Influence Networks.- Chapter 4. Stakeholder Management in Communication Projects: Identification, Prioritisation and Engagement.- Chapter 5. Strategic Communication Project Planning: Objectives, Theory of Change and Value Proposition.- Chapter 6. Strategic Narrative Architecture: Briefs, Storytelling and Message Design in Communication Projects.- Chapter 7. Operational Planning for Communication Projects: Scope, Time, Budget, Teams and Resources.- Chapter 8. Content Strategy and Digital Ecosystems: Transmedia Narratives, Media Architecture and Audience Engagement.- Chapter 9. Digital Technologies for Communication Project Management: Platforms, Automation, AI and Real-Time Analytics.- Chapter 10. Community and User Experience Management: Participation, Co-Creation and Digital Engagement.- Chapter 11. Digital Crisis and Reputation Management: Response Protocols, Cancel Culture and Strategic Recovery.- Chapter 12. Risk and Quality Management in Communication Projects: Identification, Analysis and Strategic Control.- Chapter 13. Ethics and Algorithmic Governance in Communication Projects: Bias, Privacy, Transparency And Accountability.- Chapter 14. Evaluation and Impact Measurement in Communication Projects: Metrics, KPIs, ROI and Accountability.- Chapter 15. Emerging Technologies and the Future of Communication: AI, Immersive Media, Blockchain and Data-Driven Strategies.- Chapter 16. Communication Project Management Across Sectors: Applied Cases in Media, Government, Education, Health, Culture and Politics.- Chapter 17. An Integrated Model of Communication Project Management: Convergences, Professional Challenges and Lessons Learned.

Über Autor(innen)

Andrés Barrios Rubio has a PhD in Communication Content in the Digital Age. He is a researcher and university professor in communication and journalism with over 27 years of professional and academic experience. His work focuses on the digital transformation of communication, critical media analysis, and academic project management. He conducts applied research in digital communication, transmedia narratives, podcast production, and the use of artificial intelligence in communication processes. He has extensive experience in teaching, scholarly production, and the creation of audio content with social, educational, and cultural impact in Latin American contexts.