The Iconic Habit

The Power of Images in Social Media
1. Auflage 2027
ISBN: 978-3-68924-376-0
Verlag: De Gruyter

Buch, Englisch, 248 Seiten, Format (B × H): 170 mm x 240 mm

Reihe: ISSN

Social media not only enable the exchange of images: they shape habits. Faced with the immense and seemingly chaotic visual production that proliferates across digital media, Mateo Belgrano asks why thousands of users take the same photographs of the same sunset, reproduce the same poses, and duplicate the same
content. Drawing on the contributions of and hermeneutics, he proposes the concept of “iconic habit” to explain how networked images
mold the way we think, desire, and behave. Often considered poor and weak, these images – reproduced countless times – are often more powerful than the great masterpieces.

• Original concept for analyzing the agency of networked images: the iconic habit
• First book-length study to bring into dialogue with media and platform studies

Autoren/Hrsg.

Belgrano, Mateo

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Mathematik | Informatik EDV | Informatik Digital Lifestyle
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Geisteswissenschaften Kunst Kunst, allgemein Kunsttheorie, Kunstphilosophie
• Geisteswissenschaften Kunst Kunstformen, Kunsthandwerk Installations-, Aktions-, Computer- und Videokunst
• Geisteswissenschaften Kunst Kunstgeschichte
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur

Über Autor(innen)

Mateo Belgrano is a philosopher working at the intersection of aesthetics, image theory and political philosophy. He holds a PhD in philosophy from the FernUniversität Hagen (Germany). He currently works as an assistant professor of Aesthetics and Philosophy of Art at the Pontifical Catholic University of Argentina. He is an associate member of the Cluster of Excellence, “Matters of Activity. Image Space Material” at Humboldt University Berlin. He has had several research stays in Germany and Italy thanks to various fellowships. He has published the books  (SB, 2025),  (SB, 2023),  (Miño Dávila, 2022), as well as numerous articles on the philosophy of the image and various aesthetic issues in academic journals.