Belleflamme / Peitz The Economics of Platforms

Concepts and Strategy
Erscheinungsjahr 2021
ISBN: 978-1-108-64091-6
Verlag: Cambridge University Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 0 Seiten

Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

Autoren/Hrsg.

Belleflamme, Paul

Peitz, Martin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Industrielle Organisation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

Prologue; 1. Platforms: Definitions and Typology; 2. Ratings, Recommendations and the Use of Big Data; 3. An Economic Primer on Network Goods; 4. Growing a Platform; 5. Platform Pricing; 6. Platform Design; Epilogue.

Über Autor(innen)

Peitz, Martin
Martin Peitz is Professor of Economics at the University of Mannheim.

Belleflamme, Paul
Paul Belleflamme is Professor of Economics at UCLouvain.