Belliveau / Griffin / Somermeyer The PDMA ToolBook 1 for New Product Development

1. Auflage 2004
ISBN: 978-0-471-27108-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 480 Seiten, E-Book

Practical cross-functional coverage of the entire productdevelopment process from idea generation through delivery of thefinal assembled product.
* Includes sections on benchmarking and changing your new productdevelopment process and managing your product portfolio.

Autoren/Hrsg.

Belliveau, Paul

Griffin, Abbie

Somermeyer, Stephen

Inhaltsverzeichnis

Contricutors.
Introduction.
PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.
Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen,et al.).
Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C.Miller).
Telephoning Your Way to Compelling Value Propositions (G.Castellion).
Focusing NPD Research on Customer-Perceived Value (C. Miller and D.Swaddling).
PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.
Product Champions: Crossing the Valley of Death (S. Markham).
Managing Product Development Teams Effectively (R. Leenders, etal.).
Decision Making: The Overlooked Competency in Product Development(M. Deck).
How to Assess and Manage Risk in NPD Programs: A Team BasedApproach (G. Githens).
PART 3: PROCESS OWNER TOOLS.
Capturing Employee Ideas for New Products (C. Gorski and E.Heinekamp).
Lead User Research and Trend Mapping (L. Meadows).
Technology Stage Gate(TM): A Structured Process for Managing HighRisk New Technology Projects (G. Ajamian and P. Koen).
Universal Design: Principles for Driving Growth into New Markets(J. Mueller and M. Story).
PART 4: PORTFOLIO TOOLS.
Portfolio Management: Fundamental to New Product Success (R.Cooper, et al.).
Assessing the Health of New Product Portfolio Management: A Metricfor Assessment (R. Meltzer).
Risk Management: The Program Manager's Perspective (D.Dunham).
Process Modeling in New Product Development (P. Bunch and G.Blau).
The PDMA Glossary for New Product Development.
Index.

Über Autor(innen)

PAUL BELLIVEAU is Principal at Paul Belliveau Associates inWestfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at theUniversity of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore,Indianapolis, Indiana.