Cultural Perspectives on Millennials

Softcover Nachdruck of the original 1. Auflage 2018
ISBN: 978-3-319-88822-4
Verlag: Springer International Publishing

Buch, Englisch, 137 Seiten, Previously published in hardcover, Format (B × H): 148 mm x 210 mm, Gewicht: 212 g

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

Zielgruppe

Research

Autoren/Hrsg.

Berger, Arthur Asa

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Altersgruppen Kinder- und Jugendsoziologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Kultursoziologie
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Sozialethnologie: Familie, Gender, Soziale Gruppen

Inhaltsverzeichnis

Chapter 1: Introduction.- Chapter 2: The Mind and Psyche of Millennials.- Chapter 3: A Sociology of Millennials.- Chapter 4: Myth and Millennials.- Chapter 5: Millennials and the Media.- Chapter 6: Marketing to Millennials.- Chapter 7: Millennials as Shoppers and Consumers.- Chapter 8: Postmodernism and Millennials.- Chapter 9: Politics and Millennials.- Chapter 10: Sexual Identity, Gender, and the Millennials.- Chapter 11: Coda.

Über Autor(innen)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.