Bergeron / Blander Business Expectations

Are You Using Technology to its Fullest?
1. Auflage 2002
ISBN: 978-0-471-27109-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

A practical roadmap for developing successful e-businessstrategic plans
E-Business Expectations provides a critical reviewof the process of evolving a product or service from prototype topractical technology. Written by renown expert on technologyissues, this book provides business executives and managers withtools they can use to position their product or service to bestsatisfy their customer's needs. It guides readers from unrealisticto realistic expectations of what a firm's technology can bring toits e-business strategy. This book provides managers with a solidfoundation for creating realistic technological expectations fortheir e-business in terms of repeatability, scalability, operatingenvironment, resource requirements, and compatibility issues.
Bryan P. Bergeron (Brookline, MA) has over thirty years'experience designing and working with computers and electronics. Heteaches technology and business at Harvard Medical School and MITand is Editor in Chief of e.MD, Technical Editor of PostgraduateMedicine, among others. Dr. Bergeron is President of ArchetypeTechnologies, Inc., a technology consulting firm.

Autoren/Hrsg.

Bergeron, Bryan

Blander, Jeffrey

Inhaltsverzeichnis

Preface.
Acknowledgments.
PART ONE: PROPOSITION.
1 Alchemy-Technology Continuum.
Magic versus Technology.
The Continuum.
Relevance.
Summary.
2 Product Lifecycle.
Caveat Emptor (Let the Buyer Beware!).
A Matter of Life and Death.
Life and Death in the Continuum.
Relevance.
Summary.
3 Customer Behavior.
The Next New Thing.
Individual Behavior.
Population Behavior.
Money Matters.
Rules of the Game.
Watched or Seen.
Summary.
PART TWO: VALUE.
4 Alchemy of Entrepreneurship.
Basic Principles.
Winners.
Losers.
Undecided.
Two Cents Worth.
Summary.
5 Getting Unstuck.
A Sticky Situation.
Sticking and the Continuum.
Getting Creative.
Summary.
6 Research and Development.
Optical Communications.
Analysis.
Summary.
7 Marketing.
Wireless World.
Analysis.
Summary.
8 The Corporation.
Competitive Landscape.
In the Trenches.
Analysis.
Summary.
PART THREE: VISION MAINTENANCE.
9 Making Better Business Decisions.
Role of Leadership.
Misconceptions of the New Economy.
Company-Driver Scenarios.
Future Shock.
Summary.
Bibliography.
Index.

Über Autor(innen)

BRYAN BERGERON is President of Archetype Technologies, Inc., atechnology consulting firm. He teaches technology and business atHarvard Medical School and at MIT, serves as editor in chief ofe.MD and as technical editor of Postgraduate Medicine, and is theauthor of over 300 articles and publications in business andtechnology. He has over thirty years of experience designing andworking with computers and electronics.
JEFFREY BLANDER is a lecturer at Harvard Medical School and at MIT.He works as an independent consultant to academic and privateinstitutions on the issues of information systems, clinical trials,and health outcomes research.