Berman Not for Free

Revenue Strategies for a New World
Erscheinungsjahr 2011
ISBN: 978-1-4221-7289-6
Verlag: Harvard Business Review Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten

Businees model disruption affects not just entertainment, media, and retail companies, but many other industries where supply chains, production lines, distribution channels, and the products and services themselves are becoming more digital. In INFORMATION RULES, Hal Varian and Carl Shapiro discussed how traditional sources of revenues were being threatened as new ventures entered the market, offering new business models, innovating partnership approaches, and changing the integral nature of the value chain.


This book moves beyond predictions of academics and maps out the practices that work. Berman helps readers to analyze and distill their new revenue generating opportunities into the action plans lacking in most existing books. By closely examining how the best companies are exploiting new revenue models, Berman suggests seven key components of new strategy execution.


Discussing new products, market segments, pricing strategies, indirect revenue streams through networked communities, and other models, this book provides lessons for Monday morning as well as a look at the bigger picture of how revenue innovation informs larger business model innovation and longer term corporate strategy.

Autoren/Hrsg.

Berman, Saul J.

Über Autor(innen)

Saul J. Berman is the Global Lead Partner for Strategy & Innovation and Growth practices at IBM Global Business Services and leads IBM’s annual CEO studies. He has over 25 years of consulting experience advising senior executives of large corporations as well as startups, focusing on competitive positioning, business strategy and planning, and business model innovation.