Buch, Englisch, 91 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 342 g
Reihe: Management for Professionals
How Executive Input Enables Students¿ Development
Buch, Englisch, 91 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 342 g
Reihe: Management for Professionals
ISBN: 978-3-319-95554-4
Verlag: Springer International Publishing
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Case: The renewed case seminar.- Chapter 2: Supporting companies and participating managers in case study presentations.- Chapter 3: Case: unu GmbH: Sharing is caring – a suitable business model for e-scooter in Germany.- Chapter 4: Case: UBS – Acquisiton of Commerzbank AG as a possible growth strategy.