E-Book, Englisch, Band 3/1, 586 Seiten, eBook
Proceedings of the 15th Eurasia Business and Economics Society Conference
E-Book, Englisch, Band 3/1, 586 Seiten, eBook
Reihe: Eurasian Studies in Business and Economics
ISBN: 978-3-319-27570-3
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
and Economics focuses on latest results from entrepreneurship and SME research,
Human Resources, along with a focus on the Tourism industry. The first part
deals with topics ranging from entrepreneurial intentions, social
entrepreneurship and technological entrepreneurship to EU policies such as the 7
th
Framework program. Bridging the themes, the second part on Human Resources and
General Management deals with human capital issues, labor force education,
employer branding and aligning HR practices to knowledge management outcomes. The
third part in particular concentrates on the tourism industry in exploring
innovative marketing strategies, WEB 2.0 Challenges, tourism product
innovation, and success in international markets.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.