Blanchard / Behera / Bhatnagar Data Science for Marketing Analytics

Achieve your marketing goals with the data analytics power of Python
1. Auflage 2019
ISBN: 978-1-78995-210-0
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 420 Seiten

No detailed description available for "Data Science for Marketing Analytics".

Autoren/Hrsg.

Blanchard, Tommy

Behera, Debasish

Bhatnagar, Pranshu

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Programmier- und Skriptsprachen
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Automatische Datenerfassung, Datenanalyse

Inhaltsverzeichnis

Table of Contents - Data Preparation and Cleaning
- Data Exploration and Visualization
- Unsupervised Learning: Customer Segmentation
- Choosing the Best Segmentation Approach
- Predicting Customer Revenue Using Linear Regression
- Other Regression Techniques and Tools for Evaluation
- Supervised Learning: Predicting Customer Churn
- Fine-Tuning Classification Algorithms
- Modeling Customer Choice

Über Autor(innen)

Blanchard Tommy:
Tommy Blanchard earned his PhD from the University of Rochester and did his postdoctoral training at Harvard. Now, he leads the data science team at Fresenius Medical Care North America. His team performs advanced analytics and creates predictive models to solve a wide variety of problems across the company.Behera Debasish:
Debasish Behera works as a data scientist for a large Japanese corporate bank, where he applies machine learning/AI to solve complex problems. He has worked on multiple use cases involving AML, predictive analytics, customer segmentation, chat bots, and natural language processing. He currently lives in Singapore and holds a Master's in Business Analytics (MITB) from the Singapore Management University.Bhatnagar Pranshu:
Pranshu Bhatnagar works as a data scientist in the telematics, insurance, and mobile software space. He has previously worked as a quantitative analyst in the FinTech industry and often writes about algorithms, time series analysis in Python, and similar topics. He graduated with honors from the Chennai Mathematical Institute with a degree in Mathematics and Computer Science and has completed certification courses in Machine Learning and Artificial Intelligence from the International Institute of Information Technology, Hyderabad. He is based in Bangalore, India.