Böhmann / Burr / Herrmann Implementing International Services

A Tailorable Method for Market Assessment, Modularization, and Process Transfer
1. Auflage 2011
ISBN: 978-3-8349-6445-8
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 455 Seiten, Web PDF

Reihe: Business and Economics

The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.

Zielgruppe

Research

Autoren/Hrsg.

Böhmann, Tilo

Burr, Wolfgang

Herrmann, Thomas

Krcmar, Helmut

Über Autor(innen)

Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany