How Businesses Can Strengthen Democracy for Mutual Benefit
E-Book, Englisch, 193 Seiten, eBook
Reihe: Future of Business and Finance
ISBN: 978-3-662-62122-6
Verlag: Springer
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR).
The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such.
Johannes Bohnen has been active in public affairs and communications for over twenty-five years. His focus is on strategic communication, political analysis and campaigning, underpinned by methods that he has developed concerning corporate political responsibility and political branding.
Bohnen has worked at the think tank CSIS in Washington, DC, as a NATO Fellow and as a fellow at the WEU Institute in Paris. He has also worked for the foreign policy spokesman of the CDU/CSU parliamentary group in the Bundestag and as a speechwriter for the German Minister of Education, Science and Technology.
As founding director he headed the PR and PA company Scholz & Friends Agenda for five years. Having started his own business in 2005 with Bohnen Kallmorgen & Partner, he has been solely running the successor company BOHNEN Public Affairs since 2015.
After an apprenticeship in industry, Bohnen has studied at Harvard, Bonn and at Georgetown University in Washington, DC (Master of Science in Foreign Service). He holds a PhD (D.Phil) from Oxford University.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
Introduction: What Is at Stake?.- Understanding the Public Sphere.- Revitalizing the Public Sphere.- Why Businesses Need a Political Stance.- Creating the Political Brand.- Managing the Political Brand.- Conclusion: Filling the New Attitude with Life.