Bouchard / Fayolle Corporate Entrepreneurship

Erscheinungsjahr 2016
ISBN: 978-1-317-60298-9
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 182 Seiten

Since its emergence in the early eighties, the subject of Corporate Entrepreneurship has gained relevance as a subject of academic research and in the world of business practice. Yet corporate entrepreneurship remains an elusive notion.

Written by two entrepreneurship experts this practical book introduces the field and highlights the importance of balancing the encouragement of new venture style behaviour with managing an established firm. Covering both theory and practice, the book also switches between the perspective of the individual intrapraneur and the organization to provide the key concepts and issues tied to the various facets of corporate entrepreneurship.

The inclusion of key topics such as corporate venturing and open innovation, ensures that this text is required reading for entrepreneurship students globally.

Autoren/Hrsg.

Bouchard, Véronique

Fayolle, Alain

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Introduction

1. The field of Corporate Entrepreneurship

2. Trends in Corporate Entrepreneurship Research

3. Corporate Entrepreneurship as a strategic posture

4. Seizing opportunities in a corporate context

5. Creating new activities in a corporate context

6. “Intrapreneurs” and other key actors

7. Corporate Entrepreneurship strategies

8. Corporate Entrepreneurship practices

9. Managing for Corporate Entrepreneurship

Conclusion

Über Autor(innen)

Véronique Bouchard is Associate Professor of STrategy and Organization at EMLYON Business School, France

Alain Fayolle is Professor of Entrepreneurship and Founder and Director of the Entrepreneurship Research Centre at EMLYON Business School, France