Buch, Englisch, 258 Seiten, Format (B × H): 153 mm x 226 mm, Gewicht: 362 g
The Psychology of Deceptive Persuasion and Consumer Self-Protection
Buch, Englisch, 258 Seiten, Format (B × H): 153 mm x 226 mm, Gewicht: 362 g
ISBN: 978-0-8058-6087-0
Verlag: Taylor & Francis Inc
The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults?
Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices.
This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
Weitere Infos & Material
Preface. 1. Deception in the Marketplace. 2. Theoretical Perspectives on Deceptive Persuasion. 3. Marketplace Deception Tactics I. 4. Marketplace Deception Tactics II. 5. How Deception-Minded Marketers Think. 6. How People Cope with Deceptiveness: Prior Research. 7. Marketplace Deception Protection Skills. 8. Developing Deception Protection Skills in Adolescence and Adulthood. 9. Teaching Marketplace Deception Protection Skills: Prior Research. 10. Societal Perspectives: Regulatory Frontiers, Societal Trust, and Deception-Protection Education. References.