WIN BODY LANG FR SLS PROS

Erscheinungsjahr 2012
ISBN: 978-0-07-179300-1
Verlag: McGraw-Hill

Buch, Englisch, 304 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 446 g

PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. Winning Body Language for Sales Professionals reveals the universal body language signals that command instant respect and teaches you how to use them to: - Avoid being perceived as just another “salesperson” - Earn lasting trust—without saying a word - Interpret others’ body language to determine “friends” and “enemies” - Create an environment that puts buyers at ease - Influence the feelings and behavior of your prospects These are the secrets every salesperson has been waiting for. When you com¬municate in a positive way with your body language, your words hold greater weight than ever—and winning the sale is just a handshake away.

Autoren/Hrsg.

Bowden

Bowden, Mark

Ford, Andrew

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Über Autor(innen)

Mark Bowden is the creator of TruthPlane(tm), a unique business presentation skills training model for individuals and groups that focuses on the influential verbal and nonverbal communication techniques that help you stand out, win trust, and profit every time you speak. His client list of leading businesspeople, teams, and politicians currently includes presidents and CEOs of Fortune 50 companies and prime ministers of G8 powers.