E-Book, Englisch, 448 Seiten, E-Book
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, Revised Edition
E-Book, Englisch, 448 Seiten, E-Book
Reihe: Research Methods for the Social Sciences
ISBN: 978-1-119-21476-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Autoren/Hrsg.
Weitere Infos & Material
Preface and Acknowledgments.
The Authors.
Part I. Strategies for Asking Questions.
1. The Social Context of Question Asking.
Part II. Tactics for Asking Questions.
2. Asking Nonthreatening Questions About Behavior.
3. Asking Threatening Questions About Behavior.
4. Asking Questions About Attitudes and BehavioralIntentions.
5. Asking and Recording Open-Ended and Closed-EndedQuestions.
6. Asking Questions that Measure Knowledge.
7. Asking Questions that Evaluate Performance.
8. Asking Psychographic Questions.
9. Asking Standard Demographic Questions.
Part III. Drafting and Crafting the Questionnaire.
10. Organizing and Designing Questionnaires.
11. Questionnaires from Start to Finish.
12. Asking Questions FAQs.
Bibliography and Recommended Readings.
Glossary.
Index.
Appendix A: List of Academic and Not-for-Profit Survey ResearchOrganizations.
Appendix B: Illinois Liquor Control Commission: College StudentSurvey.
Appendix C: Faculty Retention Survey.
Appendix D: Kinko's: Open-ended Service SatisfactionSurvey.