Bridger / Smith People-First Internal Communication

Improving Engagement and Retention in the Workforce
1. Auflage 2025
ISBN: 978-1-3986-2307-1
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, Web PDF

People-centric employee communication drives engagement, boosts staff retention and creates a culture where the entire workforce can thrive. This book shows you how.

Written for mid and senior-career HR professionals as well as Internal Communications practitioners, this is a practical guide which explains how to design and implement a people-centric approach to employee communications. It covers how to discover what really makes your employees tick, what matters most to them and how to design your employee communications activity with this in mind so that you get the best from your people. There is also advice on how to use empathy mapping and personas as well as the impact of emotions when communicating with the workforce.

People-centric Internal Communication outlines how to identify what needs to change in your employee communications strategy to make it more effective. It offers tools, models and templates for how to design an updated strategy and embed it in your organization. There is also advice on how to move beyond employee satisfaction surveys to measure what actually matters. Full of real-world examples from global companies including BP, Bupa, Coca Cola, HSBC, McDonalds and Virgin Media, this is essential reading for all HR and Internal Communications professionals needing to improve employee engagement, staff retention and company culture but who aren't sure where to start.

Autoren/Hrsg.

Bridger, Emma

Smith, Lee

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management

Inhaltsverzeichnis

Chapter - 01: The overlap between Employee Experience and Internal Communication; Chapter - 02: The business case for people-centric employee communication; Chapter - 03: The neuroscience of employee communication; Chapter - 04: Designing a people-centric approach Chapter - 05: Empathy mapping; Chapter - 06: Employee personas; Chapter - 07: Emotions and personalization; Chapter - 08: Embedding a people-first approach; Chapter - 09: Measuring the impact of people-centric employee communication; Chapter - 10: From design to delivery; Chapter - 11: Templates for success; Chapter - 12: People-centric employee communication toolkit;

Über Autor(innen)

Bridger, Emma
Emma Bridger is an award-winning employee engagement specialist and Director of People Lab, an Employee Engagement Consultancy that works with high-profile clients worldwide. With over 18 years' experience gained in a variety of roles, Emma began her career lecturing on graduate and post-graduate courses in psychology, her specialist area being behaviour change.

Emma has designed and developed the CIPD range of short Employee Engagement courses as well as contributing to the UK Government Review 'Engaging for Success'. She now advises the Government taskforce on engagement as part of the 'guru group'. Emma is also a regular conference speaker and case studies detailing her work have been published in industry journals. In 2021 she was named as one of the Most Influential HR Thinkers by HR Magazine.

Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.

Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.