Motivating Donors to Give, Give Happily, and Keep on Giving
E-Book, Englisch, 256 Seiten, E-Book
Reihe: Wiley Nonprofit Authority
ISBN: 978-1-118-58339-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Why commercial-style branding doesn't work fornonprofits--and what does
Taking its cue from for-profit corporations, the nonprofit worldhas increasingly turned to commercial-style branding to raiseprofiles and encourage giving. But it hasn't worked. Written by alongtime industry insider, this book argues that brandingstrategies borrowed from for-profit companies hasn't just failed,but has actually discouraged giving. But why does branding--awell-developed discipline with a history of commercialsuccess--fail when applied to nonprofits? The Money-RaisingNonprofit Brand + Website argues that commercial-style brandingis the wrong tool applied in the wrong way to the wrongindustry.
* Offers a real-world fundraising strategies that work in thenonprofit world
* Disabuses readers of the dangerous notion that commercial-stylemarketing works in the fundamentally different nonprofit world
* Written by an industry insider with 25 years of experienceraising funds for many of the most successful nonprofits in theworld
Nonprofit fundraising is a fundamentally differentworld--financially, emotionally, and practically--thancommercial marketing. Here, the author explains why commercialmarketing strategies don't work and provides practical,experience-based alternatives that do.
Brooks
The Money-Raising Nonprofit Brand jetzt bestellen!
Taking its cue from for-profit corporations, the nonprofit worldhas increasingly turned to commercial-style branding to raiseprofiles and encourage giving. But it hasn't worked. Written by alongtime industry insider, this book argues that brandingstrategies borrowed from for-profit companies hasn't just failed,but has actually discouraged giving. But why does branding--awell-developed discipline with a history of commercialsuccess--fail when applied to nonprofits? The Money-RaisingNonprofit Brand + Website argues that commercial-style brandingis the wrong tool applied in the wrong way to the wrongindustry.
* Offers a real-world fundraising strategies that work in thenonprofit world
* Disabuses readers of the dangerous notion that commercial-stylemarketing works in the fundamentally different nonprofit world
* Written by an industry insider with 25 years of experienceraising funds for many of the most successful nonprofits in theworld
Nonprofit fundraising is a fundamentally differentworld--financially, emotionally, and practically--thancommercial marketing. Here, the author explains why commercialmarketing strategies don't work and provides practical,experience-based alternatives that do.
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