Delivering Digital Transformation

A Manager's Guide to the Digital Revolution
1. Auflage 2019
ISBN: 978-3-11-066008-1
Verlag: De Gruyter

Buch, Englisch, 217 Seiten, Format (B × H): 170 mm x 240 mm, Gewicht: 399 g

Deliver on your digital transformation by learning from the insights and experiences from organizations adapting their approaches to life in the digital world. Business leaders, industry strategists, academics, and policy makers are all scrambling to make sense of digital transformation, and to define strategies for success in our increasingly digital economy. This book provides today’s leaders, managers, and practitioners with the tools for understanding, leading, and delivering in the digital age.

»What I see here is an excellent survey of the best thinking on Digital Transformation. It’s a book I wish I had written.«

»A clear and crisply written guide for any manager considering delivering digital transformation who would like a digestible introduction to key technology trends, organisational and social impact as well as a glimpse of the future.«

»A thoroughly enjoyable read. A great synthesis of many different sources that I’m sure will be an invaluable guide for managers.«

Autoren/Hrsg.

Brown, Alan W.

Fachgebiete

• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Über Autor(innen)

Alan W. Brown, University of Exeter Business School, UK