Buch, Englisch, 155 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 474 g
Insights and Guidance from Top Interim Managers
Buch, Englisch, 155 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 474 g
Reihe: Future of Business and Finance
ISBN: 978-3-031-40604-1
Verlag: Springer Nature Switzerland
In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 Weak brands end up in outlet stores.- Chapter 2 It’s never too early: Selling the value of digital services.- Chapter 3 International sales – an opportunity for SMEs.- Chapter 4 Market segmentation: Create a clear focus for your sales activities.- Chapter 5 The G.E.I.S.T. concept.- Chapter 6 Agile Customer Co-Creation: The customer as an innovator.- Chapter 7 From virtual reality to business reality.- Chapter 8 Service and customer retention.- Chapter 9 Targeted development of an innovative business model in practice.- Chapter 10 Sales as the key to change within companies.- Chapter 11 Cultivating international sales partnerships.- Chapter 12 Business development in turnaround: Win new customers with fresh insights.- Chapter 13 Customer centricity leads to customer-focused product development.- Chapter 14 Aftermarket business is superseding traditional sales.