Buch, Englisch, Band 06, 400 Seiten, Format (B × H): 158 mm x 235 mm, Gewicht: 635 g
Reihe: Sportmanagement
Principles and Perspectives
Buch, Englisch, Band 06, 400 Seiten, Format (B × H): 158 mm x 235 mm, Gewicht: 635 g
Reihe: Sportmanagement
ISBN: 978-3-503-14141-8
Verlag: Erich Schmidt Verlag
Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events.
In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective. An excellent survey on:
- Principles of International Sports Marketing – notions, models and concepts
- Sports Marketing Around the World, based on international research from all five continents
- The Future of International Sports Marketing and what corporate management can learn from sports
An inspiring reading and an essential book to gain a better understanding of today’s status quo and developmental stages of sports marketing in the various regions of this world.
Bühler / Nufer
International Sports Marketing jetzt bestellen!
In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective. An excellent survey on:
- Principles of International Sports Marketing – notions, models and concepts
- Sports Marketing Around the World, based on international research from all five continents
- The Future of International Sports Marketing and what corporate management can learn from sports
An inspiring reading and an essential book to gain a better understanding of today’s status quo and developmental stages of sports marketing in the various regions of this world.
Zielgruppe
Sportunternehmen; Sportvereine; Sportverbände; Studenten und Dozenten Sportmanagement; Agenturen mit Schwerpunkt Sportmarketing
Decision makers in international sports marketing; practitioners of sports marketing; lecturers and students of sports economics and sports marketing; sports marketing agencies and rights marketers
Autoren/Hrsg.
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