Statistics and Business Analytics for Business, Hospitality and Tourism
3. New Auflage 2019,
294 Seiten, Gebunden, Format (B × H): 191 mm x 246 mm, Gewicht: 953 g
Verlag: Taylor & Francis Ltd
Buglear / Castell Stats Means BusinessStats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.
This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.
This new edition has been fully revised and updated to include:
New content on business analytics
Case studies demonstrating practical applications
An extensive selection of new self-test questions
Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.
Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.
Weitere Infos & Material
1: Numbers in business: the basics
2: Presenting data
3: Summarising values of a single variable
4: Summarising bivariate data
5: Assessing risk
6: Putting probability to work
7: Modelling populations
8: Statistical decision-making
9: Statistical decision-making with bivariate data
10: Introducing business analytics
11: Managing statistical research