Buch, Englisch, 576 Seiten, Format (B × H): 165 mm x 239 mm, Gewicht: 1066 g
Buch, Englisch, 576 Seiten, Format (B × H): 165 mm x 239 mm, Gewicht: 1066 g
ISBN: 978-0-19-599118-5
Verlag: Oxford University Press
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.
International Marketing is the only South African-based textbook written by a team of South African academics and practitioners.
Zielgruppe
The book is directed at senior undergraduate students of Marketing (2nd and 3rd year level) at universities and is also appropriate for postgraduate students.
Autoren/Hrsg.
Weitere Infos & Material
Part 1: Introduction to international marketing
1: Introduction to international marketing
2: Marketing strategy across the borders
Part 2: Overview of international trade
3: The economics of international trade
4: The international trade environment
5: International trade in Southern Africa and Africa
6: Barriers to international trade
7: Foreign exchange and the international monetary system
Part 3: The international marketing environment
8: The socio-cultural environment
9: The legal environment
10: The international political environment
11: The economic environment
12: The physical and technological environments
Part 4: International marketing research
13: International marketing research
Part 5: The international marketing mix
14: Segmentation, Targeting and Positioning
15: International product policy and development
16: International distribution and logistics systems
17: International marketing communication
18: Pricing for international markets
19: International marketing and the Internet
20: Exporting and small businesses
21: Export administration and logistics
22: Evolving context and future issues in international marketing
