Burns | Business Research Methods and Statistics Using SPSS | E-Book | sack.de
E-Book

E-Book, Englisch, 560 Seiten, EPUB

Burns Business Research Methods and Statistics Using SPSS


E-Book, Englisch, 560 Seiten, EPUB

ISBN: 978-1-4462-4158-5
Verlag: SAGE Publications
Format: EPUB
 Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
 
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies
- Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
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Autoren/Hrsg.

Burns, Robert P.
Burns, Richard

Weitere Infos & Material

PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT

Research, Statistics and Business Decisions

Contrasting Philosophies and Approaches to Research

Ethical Issues in Research

Selecting the Topic and Conducting a Literature Review

Theory, Problem Definition, Frameworks and Research Design

PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA

How To Enter Data into SPSS and Undertake Initial Screening

Describing and Presenting your Data

Normal Distribution, Probability and Statistical Significance

Sampling Issues

Hypothesis Formation, Types of Error and Estimation

Power and Effect Size

PART THREE: STATISTICALLY ANALYSING DATA

Hypothesis Testing for Differences between Means and Proportions

Analysis of Variance Techniques (ANOVA)

Chi Square

Methods of Correlation

Testing Hypotheses of Relationships

Prediction and Regression

Reliability and Validity

Factor Analysis

PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT

Attitude Questionnaires and Measurement

Structured Interview and Questionnaires Surveys

PART FIVE: REPORTING AND PRESENTING RESEARCH

Writing Up and Communicating Research

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