Buch, Englisch, 312 Seiten, Format (B × H): 174 mm x 246 mm
Balancing Efficiency, Agility and Guest Experience in the Era of Disruption
Buch, Englisch, 312 Seiten, Format (B × H): 174 mm x 246 mm
Reihe: Business and Digital Transformation
ISBN: 978-1-032-79875-2
Verlag: Taylor & Francis
The hospitality and leisure industry is continues to be reshaped by rapid and continuous digital change. Evolving guest expectations, new digital-first competitors, and emerging technologies are fundamentally transforming how organisations in the industry operate, compete, and deliver value.
This fully updated second edition equips current and aspiring hospitality and tourism managers with the strategic insights and practical competencies required to succeed in this environment. It goes beyond explaining digital technologies to show managers what they must do differently - how they must think, decide, and lead in digitally transforming organisations.
Bridging theory and practice, the book combines clear explanations of core digital concepts with realistic industry cases and practical guidance on the expanding roles and responsibilities of managers. Readers are placed in real-world situations where they must navigate uncertainty, competing priorities, and the challenges of digital transformation.
Key features of the book include:
- Compelling opening case studies that place readers in realistic managerial decision-making situations
- Manager’s Playbooks that translate concepts into clear, actionable guidance
- Strong focus on the evolving competencies required of modern hospitality and tourism leaders
- Strong focus on the digital capabilities required of hospitality and tourism organisations
- Coverage of key digital technologies, how they work, and their practical applications across the industry
- Rich discussion questions, reflections, and activities to support deeper learning and critical thinking
Designed for advanced undergraduate and postgraduate courses in hospitality and tourism management, this book is also highly relevant for industry professionals and executive education programs seeking to strengthen digital leadership capability.
Supported by comprehensive online teaching and learning resources.
Zielgruppe
Postgraduate
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Wirtschaftssektoren & Branchen: Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
- Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Finanzsektor & Finanzdienstleistungen: Allgemeines
Weitere Infos & Material
Part I - Digital technology advancements, digital disruption, and digital business transformation. Chapter 1 Introduction and need for this book. Chapter 2 IT, information systems, strategic information systems, and digital technologies. Chapter 3 Digital technology advancements and digital disruption. Chapter 4 Digital business, the digital business imperative, and digital business transformation. Part II - Digital disruption and digital transformation in the hospitality and leisure industry. Chapter 5 Digital disruption and digital transformation in the hospitality and leisure industry. Chapter 6 Impact of digital disruption and digital transformation on hospitality and leisure managers. Part III - Leveraging digital technologies to thrive in the digital era: Roles of hospitality and leisure managers. Chapter 7 Role of hospitality and leisure managers in digital business transformation strategy, digital business strategy, digital innovation, digital learning, adaptability/ agility/ ambidexterity. Chapter 8 Role of hospitality and leisure managers in digital customer engagement, digital stakeholder engagement, and digital customer experience. Chapter 9 Role of hospitality and leisure managers in enterprise architecture, technology sourcing, data analytics, and data management. Chapter 10 Role of hospitality and leisure managers in cybersecurity, information privacy, and digital ethics. Chapter 11 Role of hospitality and leisure managers in digital leadership, accelerated change and transformation, digital risk management, and digital governance. Part IV - Keeping up with digital technology advancements. Chapter 12 Keeping up with digital technology advancements. Part V - Digital technologies deep dive. Chapter 13 Data, data management, data analytics, and data science technologies. Chapter 14 Internet of things (IoT) technologies. Chapter 15 Artificial intelligence (AI) technologies. Chapter 16 Video analytics, computer vision, and virtual reality technologies. Chapter 17 Robotics, drones, and 3D/4D printing technologies. Chapter 18 Network and connectivity technologies. Chapter 19 Blockchain and other distributed ledger technologies.




