AI for Marketing

The Consumer Perspective
1. Auflage 2026
ISBN: 978-1-041-13532-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 200 Seiten, Format (B × H): 129 mm x 198 mm

Reihe: AI for Everything

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create, and make decisions, trust remains fragile. This book explains why that gap persists, and what it means for marketers trying to reach audiences who are both curious and cautious.

Drawing on proprietary research, global studies, and behavioral science, the book maps the key barriers marketers must navigate: concerns about accuracy, authenticity, privacy, loss of control and systemic biases. It also identifies the consumer segments most open to AI-enabled products and messaging, including caregivers, multilinguals, sustainability enthusiasts, and personalization seekers.

The book offers marketers practical guidance on designing AI-powered experiences that are credible, equitable, and human led. It shows how trust can be built into every touchpoint – from onboarding and data exchange to content creation and customer service – and why doing so is essential for adoption and long-term loyalty.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Cakim, Idil M.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Spracherkennung, Sprachverarbeitung
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Wissensbasierte Systeme, Expertensysteme
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Part 1: Understanding the AI Landscape from the Consumer Perspective  1. The AI Trust Gap 2. The Consumer Pain Points with AI 3. The Opportunities for Growth  4. Consumer Touchpoints & Comfort Zones  5. AI Adoption Propellers  6. AI Adoption Roadblocks  7. Building Trust – The Human Foundations of AI Adoption  8. The Reallocation Effect – How AI Re-Writes the Media Rules  9. What’s Next for Brand Marketing Teams Part 2: The Evolving Landscape of AI in Marketing: Insights from Senior Business Leaders on Best Practices, Challenges and the Future  10. Inside Today’s AI Marketing Landscape  11. Challenges in AI Implementation  12. Solutions and Best Practices  13. The Future of Marketing – AI, Creativity and Human Connection

Über Autor(innen)

Idil M. Cakim is the founder of Iris Flex, an insights and strategy firm. A seasoned researcher with leadership experience at Audacy, Nielsen, Golin and Burson, she speaks widely on technology, communication and media. Her work examines how innovation transforms audience behaviors and reshapes brands and industries.