E-Book, Englisch, 294 Seiten, eBook
Calkins Defending Your Brand
1. Auflage 2017
ISBN: 978-1-137-51186-7
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark
How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
E-Book, Englisch, 294 Seiten, eBook
ISBN: 978-1-137-51186-7
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1: Introduction Chapter 2: The Threat Chapter 3: The Financial Challenge Chapter 4: Know Your Enemy Chapter 5: Competitive Intelligence Chapter 6: The Key Question Chapter 7: Planning the Defense Chapter 8: Stopping the Launch Chapter 9: Blocking Distribution Chapter 10: Limiting Awareness Chapter 11: Preventing Trial Chapter 12: Fighting Repeat Chapter 13: Defense Never Ends Chapter 14: Defensive Strategy for Innovators Chapter 15: A Cautionary Word about Competition Law