E-Book, Englisch, 377 Seiten, eBook
Cantamessa / Montagna Management of Innovation and Product Development
1. Auflage 2015
ISBN: 978-1-4471-6723-5
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Integrating Business and Technological Perspectives
E-Book, Englisch, 377 Seiten, eBook
ISBN: 978-1-4471-6723-5
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
1. Innovation in business and society.- 2. Technological knowledge and organizational learning.- 3. The many types of innovation.- 4. The dynamics of innovation.- 5. Fundamentals of technology forecasting.- 6. The many approaches to innovation strategy.- 7. Business model innovation.- 8. Innovation strategy as the management of competencies.- 9. Innovation strategy as project portfolio management.- 10. Organizing product development activities.- 11. The product development process.- 12. Project management for product development.- 13. From market research to product positioning.- 14. Specifying the product.- 15. Designing the product.- 16. Design and redesign of product architecture.