From Emotions to Brand Building
E-Book, Englisch, 294 Seiten, eBook
Reihe: Palgrave Advances in Luxury
ISBN: 978-3-030-25654-8
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
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Autoren/Hrsg.
Weitere Infos & Material
Part I. Introduction.- 1. Introduction; Isabel Cantista and Teresa Sádaba.- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça.- Part II. Understanding Luxury and Emotions.- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda.- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux.- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott.- Part III. Understanding Luxury and Society.- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli.- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey.- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye.- Part IV. Case Studies: Brand Building and Communication.- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer.- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista.- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover.