Economic Value and Revenue Management Systems

An Integrated Business Management Model
1. Auflage 2019
ISBN: 978-3-030-02416-1
Verlag: Springer International Publishing

Buch, Englisch, 214 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 423 g

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.

Zielgruppe

Research

Autoren/Hrsg.

Capocchi, Alessandro

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen

Inhaltsverzeichnis

1. Starting and Running a Business.- 2. Time in Entrepreneurship.- 3. Entrepreneurship, Business Cycle and Creation of Value.- 4. The Short-term Measurement of the Creation of Value: The Importance of Technical Efficiency.- 5. The Impact of Technical Inefficiency on Business Management.- 6. Revenue Management from a Business-economic Perspective.- 7. Revenue Management Systems Based on Dynamic Pricing.- 8. Revenue Management Systems Based on Capacity Allocation.- 9. The Measurement of Revenue Management Policies: RevPAR and Yield Rate.- 10. Economic Value and Revenue Management Systems: Case Studies.

Über Autor(innen)

Alessandro Capocchi is Associate Professor of Business Economics at the University of Milano-Bicocca, Italy. Here, he is Head of the international office of the School of Economics and Statistics and Scientific Director of the Observatory on New Entrepreneurship (ONILAB). Alessandro is also Co-Founder and president of MIndLab SRL, a Spin Off of the University of Milano-Bicocca, and a member of the Association of North America Higher Education International (ANAHEI).