Chakravarty / Eliashberg Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains
2004
ISBN: 978-0-387-25002-1
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, Band 16, 340 Seiten, eBook

Reihe: International Series in Quantitative Marketing

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.

This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.

Hardcover version published in December 2003.

Zielgruppe

Research

Autoren/Hrsg.

Chakravarty, Amiya K.

Eliashberg, Jehoshua

Inhaltsverzeichnis

Part 1: New Products and Existing Product Portfolio Management. 1. Investment in Facility Flexibility for Early Market Entry under Competitive Uncertainty; R.M. Franza, C. Gaimon. 2. Demand Modeling in Product Line Trimming: Substitutability and Variability; Juin-Kuan Chong, Teck-Hua Ho, C.S. Tang. Part 2: Supply Chain Coordination. 3. Coordinated Pricing and Production/Procurement Decision: A Review; C.A. Yano, S.M. Gilbert. 4. Contractual Relationships and Coordination in Distribution Channels; G. Iyer, V. Padmanabhan. 5. Quantity Discounts for Supply Chain Coordination; S. Chan Choi, Lei Lei, Qiang Wang. Part 3: Interfaces in the Internet Space. 6. Pricing Internet Service; R. Steinberg. 7. Usage Volume and Value Segmentation in Business Information Services; T.C.A. Bashyam, U.S. Karmarkar. 8. Collaboration in E-Business: Technology and Strategy; A.K. Chakravarty. Part 4: Field Studies and Real-World Evidence. 9. Levers for Improving the NPD Time and Financial Performance; A. Bajaj, S. Kekre, K. Srinivasan. 10. Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design; K. Ravi Kumar, G.C. Hadjinicola. 11. The Marketing-Manufacturing Interface: Strategic Issues; U.S. Karmarkar, M.M. Lele.