Chee / West Myths About Doing Business in China

Erscheinungsjahr 2004
ISBN: 978-0-230-50886-6
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 162 Seiten, Web PDF

Reihe: Business and Management (R0)

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

Zielgruppe

Research

Autoren/Hrsg.

Chee, H.

West, C.

Inhaltsverzeichnis

One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

Über Autor(innen)

HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.