Media Ethics

9. Auflage 2011
ISBN: 978-0-205-02904-4
Verlag: Routledge

Buch, Englisch, 336 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 672 g

Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.
This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Autoren/Hrsg.

Christians, Clifford G.

Fackler, Mark

Richardson, Kathy

Kreshel, Peggy

Woods, Robert H.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Part 1 NewsChapter 1 Institutional Pressures 1. Fox News2. Access to the Internet3. Bankruptcy at the Philadelphia Inquirer4. The Wichita Experiment Chapter 2 Truthtelling 5. Obesity Epidemic 6. Al Jazeera 7. The Unabomber’s Manifesto 8. Muhammad Cartoon Controversy Chapter 3 Reporters and Sources 19. WikiLeaks Website10. Stolen Voice Mail 11. Covering the Middle East 12. Risky Foods 13. Watergate and Grand Jury InformationChapter 4 Social Justice 14. Crisis in Darfur15. “A Hidden America: Children of the Mountains”16. Sexism and World Cup Soccer 17. Ten Weeks at Wounded Knee Chapter 5 Invasion of Privacy 18. Facebook and Social Media Networks19. The Controversial PATRIOT Act 20. Bloggers’ Code of Ethics21. A Prostitute on Page 12 22. Dead Body Photo 118The Heart of the Matter in News EthicsPart 2 Persuasion in AdvertisingChapter 6 The Commercialization of Everyday Life23. Is That an Ad? Are You Sure?24. Prescription Drugs as Consumer Products25.Shopping to Save the World26.Consumer-Generated Content: An Ethical Dilemma?Chapter 7 Advertising in an Image-Based Culture27.Making the Same Different: Branding28.Stereotyping Attitude29.Everyone Knows Her: the Unattainable Ideal30.But She’s Only 4! The Hypersexualization of Young Girls31.Real Beauty: Responsible Images?32.Animal Rights: Responsible Images?Chapter 8 The Media Are Commercial33.Marketing U.S. Latinidad34.Media Gatekeepers: “Sorry, no admittance”35.Shocking: The Case for Due Diligence36.Front Page for Sale: Advertising and Editorial Content37.“How Did You Know”?: The Ethics of Behavioral TargetingChapter 9 Advertising’s Professional Culture38.“…perhaps an absence of an ethics code”?39.Ethical Vision: What Does It Mean to Serve a Client Well?40.Kids Are Getting Older Younger: Advertising to Children41.A Woman’s Place is…?42.A Diverse Advertising Workplace: An Oxymoron?The Heart of the Matter in Advertising EthicsPart 3 Persuasion and Public RelationsChapter 10 Public Communication 43. What Happened to Mr. Ethics?44. Publicity and Justice45. Friends of the Candidate46. A Campaign Pioneer? Chapter 11 Telling the Truth in Organizational Settings 47. Private Issues, Public Apologies48. Wal-Marting Across the Internet 49. Who’s the Boss? 50. “This News Story Is Brought to You By.” 51. Posting #Truth @Twitter Chapter 12 Conflicting Loyalties 52. New Clients53. Indictments Indicate Corrupt Lobbying54. Accelerated Recalls?55. Tragedy at the Mine56. Thank You for SmokingChapter 13 The Demands of Social Responsibility 57. One for One: Helping Consumers Become Heroes58. Celebrities Promote “Hope for Haiti Now”59. Pepsi Challenged by Rumors 60. Swept Away in the Storm The Heart of the Matter in Public Relations EthicsPart 4 EntertainmentChapter 14 Violence 61. Hear It, Feel It, Do It 62. Violence-Centered 63. Comics for Big Kids 64. They Play to KillChapter 15 Profits, Wealth, and Public Trust 65. Copyright Wars 66. Deep Trouble for Harry 67. Super Strip 68. Superman Walks Again 69. Duct Tape for Television Chapter 16 Media Scope and Depth 70. Reel History 71. They Call It Paradise 72. Tragedy Lite73. South Park’s 200th 74. Video Game RageChapter 17 Censorship 75. The Voice of America 76. Fencing the Net 77. Frontal Assault 78. Rescue Us

Über Autor(innen)

Clifford G. Christians, University of IllinoisMark Fackler, Calvin CollegeKathy Brittain Richardson, Berry CollegePeggy J. Kreshel, University of GeorgiaRobert H. Woods