Studying Interpersonal Communication

The Research Experience
1. Auflage 1991
ISBN: 978-0-8039-3305-7
Verlag: Sage Publications, Inc

Buch, Englisch, Band 2, 184 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 429 g

Reihe: Interpersonal Communication Texts

We have all made judgments, inferences, and generalizations about interpersonal communication. However, our observations are merely the first step in understanding this phenomenon. Studying Interpersonal Communication examines the systematic empirical study of interpersonal communication. Ruth Anne Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, we can learn to become critical consumers of empirical research in interpersonal communication and develop critical thinking about research questions. This handy volume is sure to be a welcome addition for scholars, advanced undergraduate and beginning graduate students, and professionals in interpersonal/speech communication, social psychology, research methodology, and sociology.

Autoren/Hrsg.

Clark, Ruth Anne

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

The Nature of Communication Research
Evaluation of the Research Question
Internal Validity of a Design
External Validity of a Study
Operationalizing the Independent Variable
Treatment of Subjects
Evaluating a Dependent Measure
Types of Dependent Measures
Describing a Data Set
Central Tendency and Dispersion
Generalizing from Sample Means to a Population
Describing the Association Among Variables
Reporting the Study