Buch, Englisch, 260 Seiten, Format (B × H): 149 mm x 222 mm, Gewicht: 473 g
A Systematic Approach to Aligning Stakeholders in Times of Change
Buch, Englisch, 260 Seiten, Format (B × H): 149 mm x 222 mm, Gewicht: 473 g
ISBN: 978-1-137-35584-3
Verlag: Palgrave MacMillan Us
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. The Process is Trivial: The Implementation is Not 2. Who are your Stakeholders? 3. More than Just Power: Analysing your Stakeholders 4. What are you Doing? Crafting your Message 5. Gentle Persuasion: Soft Power 6. Hidden Persuasion: Behavioural Economics 7. A Dozen Reasons why you're Wrong: Handling Resistance 8. Your Influence Agenda: Campaign Planning 9. Making it Work: Campaign Management 10. Closing Words