E-Book, Englisch, 273 Seiten
Clayton The Influence Agenda
2014
ISBN: 978-1-137-35585-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Systematic Approach to Aligning Stakeholders in Times of Change
E-Book, Englisch, 273 Seiten
ISBN: 978-1-137-35585-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
Autoren/Hrsg.
Weitere Infos & Material
1;Cover;1
2;Contents;8
3;List of Figures;10
4;List of Tables;13
5;List of Templates;14
6;Acknowledgements;15
7;Introduction: Why You Need The Influence Agenda;16
8;The Origin of Stakeholders;21
9;1 The Process is Trivial: The Implementation is Not;26
10;2 Who are Your Stakeholders?;41
11;3 More than Just Power: Analysing Your Stakeholders;55
12;4 What are You Doing? Crafting Your Message;100
13;5 Gentle Persuasion: Soft Power;126
14;6 Hidden Power: Behavioural Economics;151
15;7 A Dozen Reasons Why You're Wrong: Handling Resistance;172
16;8 Your Influence Agenda: Campaign Planning;189
17;9 Making it Work: Campaign Management;212
18;A Call to Action;233
19;Appendix 1: Scenarios for the Influence Agenda;234
20;Appendix 2: Stakeholder List;236
21;Appendix 3: Additional Stakeholder Analysis Tools;241
22;Appendix 4: Stakeholder Engagement Communication Methods;247
23;Appendix 5: Ethical Stakeholder Engagement;249
24;Appendix 6: Rules, Rules, Rules;251
25;Appendix 7: Selected Glossary;253
26;Appendix 8: Learn More: Bibliography;258
27;Appendix 9: Hear Mike Clayton Speak about The Influence Agenda;260
28;Appendix 10: Also by Mike Clayton;261
29;Index;264
