Geomarketing and Geolocation
E-Book, Englisch, 260 Seiten, E-Book
ISBN: 978-1-119-72125-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Autoren/Hrsg.
Weitere Infos & Material
1. Spatial Marketing and Geomarketing.
2. The Consumer?s Spatial Behavior.
3. The Spatial Marketing Mix.
4. Store Location and Georetailing.
5. Spatial Marketing, Geolocation and Mobile Marketing.