Identify Strengths, Manage Performance and Protect Your Brand
Buch, Englisch, 248 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-1-398-61730-8
Verlag: Kogan Page
Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.
Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.
Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter - 01: Reputation - what is it and how can we manage it?; Chapter - 02: Building a positive reputation - what does it take?; Chapter - 03: Improving a reputation under threat; Chapter - 04: Can you rescue a bad reputation?; Chapter - 05: What are the challenges to effective reputation management?; Chapter - 06: Recognizing when your issue has become a crisis; Chapter - 07: Strategies and approaches to address a crisis in reputation; Chapter - 08: A matter of ethics; Chapter - 09: Post crisis reputation recovery; Chapter - 10: Conclusion;