Social Media Commerce For Dummies

1. Auflage 2012
ISBN: 978-1-118-29793-3
Verlag: John Wiley & Sons

Buch, Englisch, 336 Seiten, Format (B × H): 150 mm x 250 mm, Gewicht: 596 g

Capture customers and sales with social media commerce

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.
* Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
* This step-by-step guide explains social media commerce and shows what you can accomplish
* Helps you determine the sites where your business should have a presence
* Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
* Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing

Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

Autoren/Hrsg.

Collier, Marsha

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Social Media, Semantic Web, Web 2.0

Inhaltsverzeichnis

Introduction 1

Part I: Prepping for Social Media Commerce 7

Chapter 1: Social Media Commerce and Your Bottom Line 9

Chapter 2: Competing in the Social Media Realm 25

Chapter 3: Creating a Social Media Policy 47

Part II: Adapting Your Web Presence 53

Chapter 4: Passive Engagement: Creating a Social Persona through

Your Website 55

Chapter 5: Active Engagement: Connecting Directly with Your Customers 75

Chapter 6: Claiming Your Space on Review Sites 89

Chapter 7: Knowing Where to Share Your Content 101

Part III: Casting for and Catching Customers 117

Chapter 8: Finding Your Customer on the Social Web 119

Chapter 9: Seizing the Social Media Conversation 143

Chapter 10: Cashing In: Doing Real Business Online 163

Chapter 11: Building Revenue through Links and Deals 177

Chapter 12: Making a Direct Hit with Mobile 193

Part IV: Supporting Your Social Media

Commerce Efforts 203

Chapter 13: Handling Customer Service without Picking Up the Phone

(Well, Almost) 205

Chapter 14: Monitoring Your Online Reputation 219

Chapter 15: Marketing in a Social Way: New Media Advertising 235

Chapter 16: Improving Productivity with Apps and Widgets 251

Part V: The Par t of Tens 259

Chapter 17: Ten Ways to Build an Online Presence Now 261

Chapter 18: Ten Ways to Get Social Media Feedback 273

Glossary 283

Index 293

Über Autor(innen)

Marsha Collier is an expert on social media topics as well as the world's bestselling author on eBay. She has written multiple editions of eBay For Dummies and Starting an eBay Business For Dummies, and she is much in demand as a speaker and trainer, appearing at many events each year.