Buch, Englisch, 4 Seiten, Format (B × H): 155 mm x 235 mm
Reihe: Decision Engineering
Delivering on Customer Commitments
Buch, Englisch, 4 Seiten, Format (B × H): 155 mm x 235 mm
Reihe: Decision Engineering
ISBN: 978-1-84628-357-4
Verlag: Springer Nature Singapore
This book is about switching from an inward-centric, myopic view to bringing the customers’ needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this. Transparency and efficiency in how products are managed from quote to fulfilment is at the heart of the revolution customers want from manufacturers. Measuring the performance of manufacturing from the customers’ perspective is critical to this revolution.
This unique approach will interest executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. It is a useful reference for graduates studying international marketing, international business or channel management and undergraduates studying business.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
What is driving the revolution?.- Case Studies Of How Manufacturing Companies Are Responding.- Centering Again On the Customer – Profitably.- Managing Demand.- Best Practices in Re-Connecting with Customers.- Managing Demand and Customers.- Making Channel Dynamics Work.- Inquiry-to-Order Strategies Pay Off.- Bringing Analytics into your Company.- Making A Financial Deep Impact.- Making The Revolution Your Own.