Conrady / Buck Trends and Issues in Global Tourism 2010

1. Auflage 2010
ISBN: 978-3-642-10829-7
Verlag: Springer
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)

E-Book, Englisch, 309 Seiten

This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For example, Norbert Walter, chief economist of the Deutsche Bank, writes about the financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin (Turkish Airlines), J. Hunold (Air Berlin) and E. Sims (Air New Zealand) have much to say about the future of airlines and aviation management. Corporate Social Responsibility is one of the top themes to-be and therefore a focus of this book, offering the perspective of the UN Foundation and the social inclusion concept of RUHR.2010, European Capital of Culture. The articles are based on presentations and panel discussions presented at the world´s largest tourism congress, the ITB Berlin Convention.

Autoren/Hrsg.

Conrady, Roland

Buck, Martin

Inhaltsverzeichnis

1;Preface and Overview;5
2;Contents;10
2.1;Status Quo in the Tourism and Travel Industry;10
2.2;Actual Challenges in the Tourism and Travel Industry;10
2.3;Corporate Social Responsibility;12
2.4;Product and Communication Strategy in the Tourism, Travel and Hospitality Industry;14
2.5;Forecasting the Future of Tourism and Travel;15
3;Authors;17
4;Overview of World Tourism 2009;24
4.1;1 Introduction;24
4.2;2 European Travel Trends in 2009;24
4.3;3 Looking Beyond the Short Term;31
5;What’s Hot in Business Travel Management?;32
6;Crisis? Which Crisis?;40
6.1;1 What Is the Crisis?;40
6.2;2 How Long Will the Crisis Last?;42
6.3;3 How Does the Crisis Reflect on the Travel Industry?;43
6.4;4 How Do Travel Industry Players React?;43
6.5;5 What Should the Travel Industry Expect?;44
7;Financial Crisis and Tourism;46
7.1;1 Investment in Tourism as a Subject of the Theory of Efficient Capital Markets;47
7.2;2 Conditions and Interdependencies of the Subprime Crisis for Tourism;51
7.3;3 Facts, Figures and Legacies of Speculation in Tourism;52
7.4;4 Outlook;55
7.5;References;57
8;Oil Price and Holiday Mobility: Will We Still Be Able to Afford Vacation in the Future?;58
9;Energy Demand Forecasts and Climate Policy Agenda;66
9.1;Summary;66
9.2;1 The Challenge;67
9.3;2 A Sustainable Energy Future;69
9.4;3 A Sustainable Mobility Future;71
9.5;References;73
10;ITB Workshop: Carbon Management in Tourism;74
11;Carbon Management in Tourism – A Smart Strategy in Response to Climate Change;76
11.1;1 Background: The Interrelationship Between Tourism and Climate Change;76
11.2;2 Carbon Management: Principles and Strategies;79
11.3;3 Carbon Management: Case Studies;81
11.4;4 Conclusions;87
11.5;References;87
12;ITB Business Travel Day: Where the Journey Is Taking Us – Major Challenges for Aviation in 2009;89
12.1;1 The Financial Crisis Was Followed by a Change in Travel Behaviour;90
12.2;2 Fuel Hedging at a Price;91
12.3;3 Sustainability in Aviation;92
12.4;4 “Four-Pillar Strategy” for Reducing CO2 Emissions;93
12.5;5 How Did the Wings Get Their Winglets?;93
12.6;6 Minor Causes – Major Savings;94
13;ITB Aviation Day: Environmental Sustainability in Aviation – Bio Fuel Technologies at Air New Zealand;96
14;Digital Lifestyle and Online Travel: Looking at the Case of Digital Natives;100
14.1;1 Digital Natives: Some Characteristics;100
14.2;2 Stage 1: Preparing for Take-Off – Researching and Connecting;103
14.3;3 Stage 2: I Connect, Therefore I Am – Connecting and Documenting;104
14.4;4 Stage 3: Return, Review, Remix – Evaluating, Editing and Connecting ( Again);105
15;Practical Aspects of Corporate Social Responsibility – Challenges and Solutions;108
15.1;1 Introduction;108
15.2;2 CSR Challenges;109
15.3;3 CSR Solutions;111
15.4;4 TÜV Rheinland: A Partner for the Tourism Industry;113
15.5;5 Conclusion;114
16;Corporate Social Responsibility – Customer Expectations and Behaviour in the Tourism Sector;115
16.1;1 Introduction and Methodology;115
16.2;2 Quantification and Description of CSR Interested Target Groups in the Tourism Sector;115
16.3;3 Correlation of CSR Affinity and Actual Travel Behaviour;118
16.4;4 Evaluation of Concrete CSR Measures;120
16.5;5 CSR Images of Tour Operators;121
16.6;6 CSR Aspects as Differentiating Additional Benefit for Travel Offers;122
17;Sustainable Tourism: From Nice to Have to Need to Have;124
17.1;1 The Evolution from Nice to Have to Need to Have;124
17.2;2 Sustainable Tourism and the Bottom Line;125
17.3;3 Initiatives Leading the Way;126
17.4;4 The Tourism Industry as Free Market;127
17.5;5 The Future of Sustainable Tourism;128
18;Benchmarking Corporate Social Responsibility: CSR Is Still New Territory in the Tourism Industry;130
18.1;Links;132
19;“Social Inclusion” – A Competitive Advantage for Tourist Destinations;133
20;First ITB Berlin Forum on “Indigenous Tourism” Highlights Key Challenges Ahead;137
20.1;1 The Issues They Face;139
20.2;2 UN Declaration on the Rights of Indigenous Peoples;140
20.3;3 Seventh Session of the Permanent Forum on Indigenous Issues;141
20.4;4 Tourism Impact and Solutions;143
20.5;5 Highlights of the ITB Berlin Session;145
20.6;6 Conclusion;149
21;Tri Hita Karana – The Local Wisdom of the Balinese in Managing Development;150
21.1;Summary;150
21.2;1 Introduction;150
21.3;2 Bali, Its Culture and Society;151
21.4;3 Tourism in Bali;153
21.5;4 Balancing Tourism Development and Cultural Conservation;154
21.6;5 Concluding Remarks;159
21.7;References;160
22;What Comes After the Fun Principle?;163
23;Best Practice Destination Management: Lessons from the Leaders;169
23.1;1 Why Is “Successful Tourism Destinations” Important?;170
23.2;2 Key Questions;170
23.3;3 What Are the Key Success Factors?;171
23.4;4 About Tourism Intelligence International;180
24;Megaresorts: Megaproblems or Megachances for Sustainability?;182
24.1;1 Where Do Megaresort Developments Happen: In Untouched or in Already Developed Areas?;183
24.2;2 The “Ecology of Scale”;185
24.3;3 Megaresort Versus Conventional Destination Development;185
24.4;4 The “Licence to Operate”;186
24.5;5 Outlook: Megaresorts Versus Investment in Other Sectors;187
25;Branded Residences;188
26;Culture – A Tourist Attraction: Importance – Expectations – Potential;193
26.1;1 How Important Is Culture When Considering a Person’s Reasons for Travel?;194
26.2;2 Regarding Tourist Activities, How Important Are Visits of Cultural Attractions?;196
26.3;3 What Does It Mean to Tourists to Visit Cultural Attractions?;197
26.4;4 What Do Tourists Remember Most About a Visit to a Cultural Attraction?;199
26.5;5 What Is the Potential Demand for (Self-)Organized Cultural and Educational Travel?;200
26.6;6 What Do Tourists Expect from Organized Cultural Travel?;201
26.7;7 Conclusion;202
26.8;References;203
27;Culture – Tourism – Media;205
28;Companies and Airlines: Negotiation Positions – Negotiation Options;213
28.1;1 The Road of Negotiation;215
28.2;2 Are You Prepared?;217
28.3;3 Digging the Information;218
28.4;4 The Multi-SWOT;220
28.5;5 The Decision Making Map;222
28.6;6 Travel Industry Decision Making Maps;225
28.7;7 Retrospective Success Factors;228
28.8;8 Negotiation Rehearsal;229
28.9;9 How Airlines Became Experts in Pricing and Revenue Management;229
28.10;10 Understanding Airline Pricing;231
28.11;11 Understanding Airline Revenue Management;233
28.12;12 Negotiating Price;236
28.13;13 The Golden Rules of Negotiation;238
28.14;14 Closing;241
29;Scanning the Horizon;244
29.1;1 Introduction – Winning in a Turbulent Era;244
29.2;2 The Economic Downturn;245
29.3;3 Scenarios for the Road to Recovery;247
29.4;4 Key Themes for 2010 in the Travel and Tourism Sector;248
29.5;5 Drivers of Change over the Next Decade;249
29.6;6 The World in 2030;261
29.7;7 Technology and Tomorrow’s Customer;263
29.8;8 Travel in 2015 – What Does the Market Think?;264
29.9;9 Building a Future Ready Organisation – Practical Actions;273
29.10;10 Conclusion – Facing Up to Critical Questions;275
30;The Future of Mobility – Scenarios for the Year 20251;276
30.1;1 Why Are We Looking into the Future of Mobility?;276
30.2;2 Looking into the Future: The Scenario Technique;276
30.3;3 What Will Our World Look Like in the Year 2025?;277
30.4;4 Scenario “Mobility Calls for Action” – A Look Back from the Year 2025;278
30.5;5 What Does All This Mean to Our Mobility? – How Mobile Are We in the Year 2025?;285
31;Future of Global Aviation;286
32;Commercial Jetliners – History and Forecast;290
32.1;1 Market Overview;290
32.2;2 Market Statistics;303
33;What’s Next for European Online Travel?;305
33.1;1 Mobile;305
33.2;2 Semantic Web;306
33.3;3 Customization;308
33.4;4 Media Versus Transaction Models;309
33.5;5 Differentiation Beyond Price;310
33.6;6 Travel Company Media Offerings/Monetizing Downstream Traffic;310
33.7;7 Social Media;311
33.8;–;312
33.9;8 Metasearch (Travel Search Engines);314