Coombs / Holladay It's Not Just PR

Public Relations in Society
2. Auflage 2013
ISBN: 978-1-118-55404-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 160 Seiten, E-Book

In the second edition of their award-winning book, W. TimothyCoombs and Sherry J. Holladay provide a broad and thorough look atthe field of public relations in the world today and assess itspositive and negative impact on society's values, knowledge,and perceptions.
* Uses a range of global, contemporary examples, frommulti-national corporations through to the non-profit sector
* Updated to include discussion of new issues, such as the roleand limitations of social media; the emergence of IssuesManagement; how private politics is shaping corporate behavior; andthe rise of global activism and the complications of working in aglobal world
* Covers the search within the profession for a definition of PR,including the Melbourne Mandate and Barcelona Principles
* Balanced, well organized, and clearly written by two leadingscholars

Autoren/Hrsg.

Coombs, W. Timothy

Holladay, Sherry J.

Inhaltsverzeichnis

Acknowledgments viii
Introduction to the Second Edition 1
1 Does Society Need Public Relations? 4
2 Ethical Implications of Public Relations 36
3 Who Practices Public Relations? 60
4 Public Relations Influences Society 90
5 Shifting the View of Public Relations 123
References 141
Index 159

Über Autor(innen)

W. Timothy Coombs is Professor in the Nicholson School ofCommunication at the University of Central Florida. His booksinclude the award-winning Ongoing Crisis Communication(2007) and Code Red in the Boardroom (2006). WithSherry J. Holladay, he is co-author of Managing Corporate SocialResponsibility (Wiley-Blackwell, 2011) and PR Strategy andApplication (Wiley-Blackwell, 2009) and co-editor of TheHandbook of Crisis Communication (Wiley-Blackwell, 2010). He has worked with consulting firms in the U.S. and Europe on waysto improve crisis communication efforts for their clients.
Sherry J. Holladay is Professor in the Nicholson Schoolof Communication at the University of Central Florida. She teachescourses in public relations and corporate communication and herresearch interests include corporate social responsibility, crisiscommunication, reputation management, activism, and stakeholderrelations. Her work appears in the Journal of Public RelationsResearch, Public Relations Review, Management CommunicationQuarterly, Journal of Communication Management, andInternational Journal of Strategic Communication. WithW. Timothy Coombs, she is co-author of Managing CorporateResponsibility (Wiley-Blackwell, 2011) and PR Strategies andApplications (Wiley-Blackwell, 2009), and co-editor of TheHandbook of Crisis Communication (Wiley-Blackwell, 2010).