Coombs / Holladay Managing Corporate Social Responsibility

A Communication Approach
1. Auflage 2011
ISBN: 978-1-118-10665-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 184 Seiten, E-Book

Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR.
* Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives
* Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model
* Discusses ways to maximize the use of social media andtraditional media throughout the process
* Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA.
* Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness

Autoren/Hrsg.

Coombs, W. Timothy

Holladay, Sherry J.

Inhaltsverzeichnis

Contents in Detail ix
Acknowledgments xiii
1 Conceptualizing Corporate Social Responsibility 1
2 Strategic CSR 29
3 CSR Scanning and Monitoring 51
4 Formative Research 63
5 Create the CSR Initiative 89
6 Communicate the CSR Initiative 109
7 Evaluation and Feedback 137
8 CSR Issues 153
References 165
Index 177

Über Autor(innen)

W. Timothy Coombs, Ph.D., is a Professor in theNicholson School of Communication at the University of CentralFlorida. He is the 2002 recipient of the Jackson, Jackson &Wagner Behavioral Science Prize from the Public Relations Societyof American for his crisis research. He is author of theaward-winning Ongoing Crisis Communication (1999),Today's Public Relations (with Robert Heath, 2006),and Code Red in the Boardroom: Crisis Management asOrganizational DNA (2006).
Sherry J. Holladay, Ph.D., is Professor at the NicholsonSchool of Communication at the University of Central Florida,Orlando. Dr. Holladay's research interests include corporate socialresponsibility, crisis communication, activism, and reputationmanagement. Her work has been widely published in journals.
Together, Timothy Coombs and Sherry Holladay are authors of theaward winning books It's Not Just PR: Public Relations inSociety (2007, Wiley-Blackwell), PR Strategy and Aplication:Managing Influence (2010, Wiley-Blackwell) and co-editors ofThe Handbook of Crisis Communication (2010,Wiley-Blackwell).