Business Research Methods

11 Rev ed
ISBN: 978-0-07-337370-6
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 784 Seiten, Format (B × H): 223 mm x 282 mm, Gewicht: 1849 g

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

Autoren/Hrsg.

Cooper, Donald R.

Cooper, Donald

Schindler, Pamela S.

Schindler, Pamela

Fachgebiete

• Mathematik | Informatik Mathematik Operations Research
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensforschung
• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Part I: Introduction to Business Research
1.Research in Business
Appendix 1a: How the Research Industry Works
2.Ethics in Business Research
3.Thinking Like a Researcher
4.The Research Process: An Overview
5.Clarifying the Research Question through Secondary Data and Exploration
Appendix 5a: Bibliographic Database Searches
Appendix 5b: Advanced Searches
Part II: The Design of Business Research
6.Research Design: An Overview
7.Qualitative Research
8.Observation Studies
9.Experiments
10.Surveys
Appendix 10a: Complex Experimental Designs
Appendix 10b: Test Markets
Part III: The Sources and Collection of Data
11.Measurement
12.Measurement Scales
13.Questionnaires and Instruments
Appendix 13a: Crafting Effective Measurement Questions
Appendix 13b: Pretesting Options and Discoveries
14.Sampling
Appendix 14a: Determining Sample Size
Part IV: Analysis and Presentation of Data
15.Data Preparation and Description
Appendix 15a: Describing Data Statistically
16.Exploring, Displaying, and Examining Data
17.Hypothesis Testing
18.Measures of Association
19.Multivariate Analysis: An Overview
20.Presenting Insights and Findings: Written Reports
21.Presenting Insights and Findings: Oral Presentations
Case Index
Appendices:
A. Business Research Requests and Proposals (with Sample RFP)
B. Focus Group Discussion Guide
C. Nonparametric Significance Tests
D. Selected Statistical Tables
References and Readings

Über Autor(innen)

Cooper, Donald
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Schindler, Pamela
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.