Multimedia Foundations

Core Concepts for Digital Design
3. Auflage 2023
ISBN: 978-1-138-39155-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 512 Seiten, Format (B × H): 255 mm x 177 mm, Gewicht: 1056 g

Whether you are working using text, graphics, photography, sound, motion, or video, Multimedia Foundations covers the skills necessary to be an effective modern storyteller.

Presented in full color with hundreds of vibrant illustrations, this book trains readers in the principles and skills common to all forms of digital media production, enabling the creation of successful, engaging content, no matter what tools are used. Chapters feature useful exercises to cement core concepts and help readers develop planning, collaboration, design, and production skills. This third edition has been fully updated and includes new and revised illustrations, updated coverage of digital asset management and media workflows, a completely rewritten chapter on coding for web and mobile media, and new sections on design thinking, inclusive design, color theory, photography composition, interview and B-roll acquisition techniques, and editing stages and postproduction workflows.

Multimedia Foundations is a comprehensive resource for students in fields such as journalism, film production, animation and game design, web and graphic design, and other areas where modern media is produced.

A website with Instructor and Student Resources for this book includes a glossary of terms, chapter PowerPoints, and sample text banks.

Zielgruppe

Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Costello, Vic

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Acknowledgements

About the Author

Section 1 Multimedia Foundations

Chapter 1 Understanding Multimedia

Chapter 2 Digital Content and File Management

Chapter 3 Project Planning

Section 2 Visual Communications

Chapter 4 Elements of Visual Design

Chapter 5 Principles of Visual Design

Section 3 Static Media

Chapter 6 Text

Chapter 7 Graphics

Chapter 8 Photography

Section 4 Time-Based Media

Chapter 9 Digital Sound and Video Recording

Chapter 10 Audio Production

Chapter 11 Video Production

Chapter 12 Non-Linear Editing

Section 5 Interactive Media

Chapter 13 User Interface Design

By Qian Xu

Chapter 14 Coding for Web and Mobile Media

By Kelly Furnas

Index

Über Autor(innen)

Vic Costello is an Associate Professor of Cinema and Television Arts in the School of Communications at Elon University, where he has taught courses in multimedia design and film and video production since 2001. His professional experience includes TV station operations, corporate video, media management, and multi-camera directing and producing of live events and awards shows. Dr. Costello has been a member of the Broadcast Education Association (BEA) for more than 25 years and has served in numerous leadership roles including BEA board president and chair of the BEA Festival of Media Arts. He holds a PhD in Communications from the University of Tennessee-Knoxville, an MA in Communications from Regent University, and a BS in Radio Television from Western Carolina University.