E-Selling

Erscheinungsjahr 2003
ISBN: 978-1-84112-456-8
Verlag: Capstone

Buch, Englisch, 132 Seiten, Format (B × H): 123 mm x 173 mm, Gewicht: 172 g

Reihe: Express Exec

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Autoren/Hrsg.

Cotton, Bob

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Introduction to ExpressExec.

Introduction to E-Selling.

What is E-Selling?

The Evolution of E-Selling.

The E-Dimension.

The Global Dimension.

E-Selling: The State of the Art.

E-Selling in Practice.

Key Concepts Glossary.

E-Selling Resources.

E-Selling: Ten Steps to Making it Work.

Frequently Asked Questions.

Index.

Über Autor(innen)

BOB COTTON has written several books on design and new media inclusing The New Guide to Grpahic Design, You Ain't Seen Nothing Yet and Futurecasting the Web. His articles have appreared in, among others, Eye, Creative Review and Mac User magazine.